







Amid the bustle of Vincom Landmark, Shiki Kei is conceived as a quiet pause within the rhythm of the city. Rather than expressing Japan through overt cultural references or familiar visual symbols, 91 STUDIO approaches its identity through a more subtle language – one shaped by materiality, proportion, light, and atmosphere.
The minimalism of Shiki Kei is rooted in restraint and careful selection. Every line, material, and void is considered with intention, contributing either to the functionality of the space or to the character of the brand. Nothing is added merely for decoration; each element has its place within the whole.
Stepping into Shiki Kei, guests encounter a gradual shift in pace. The vibrant energy of Vincom Landmark gives way to a calmer and more intimate atmosphere. Designed for families and younger urban diners within the mid-range market, the space does not seek to impress through grandeur. Instead, its character emerges through the honesty of its materials, the quiet precision of its proportions, and the warmth of the overall experience. Shiki Kei is, ultimately, an interpretation of Japanese sensibility through a contemporary lens – understated, tactile, and deeply considered.







