THE COFFEE HOUSE MAC ĐINH CHI

In its role as the design unit for the large-scale renovation of The Coffee House stores in Ho Chi Minh City, 91 Studio consistently places emphasis on preserving the core values that define the brand’s familiar identity, while simultaneously introducing a fresher, more refined, and emotionally engaging appearance.

The Coffee House Mac Đinh Chi has been repositioned to align with the brand’s next stage of development: modern in spirit, yet retaining the warmth and intimacy that customers have long cherished.

This journey of renewal goes beyond visual transformation, aiming to deliver a holistic experience – from lighting and materials to spatial layout – so that every guest can feel a sense of familiarity within a renewed and inspiring space.