THE COFFEE HOUSE NGUYEN VAN LUONG

In its role as the design unit for the large-scale renovation of The Coffee House stores in Ho Chi Minh City, 91 Studio consistently places emphasis on preserving the core values that define the brand’s familiar identity, while introducing a fresher, more refined, and emotionally engaging look.

The Coffee House Nguyen Van Luong has been repositioned to align with the brand’s next stage of development: modern in spirit, yet still maintaining the warmth and intimacy that customers have long appreciated.

This journey of renewal goes beyond a visual transformation, aiming to create a holistic experience – from lighting and materials to spatial arrangement – so that every guest can feel a sense of familiarity within a renewed and inspiring space.